01.

DESIGN LEADER

Inspire, Mentor & Coach

02.

STRATEGIST

Identify the Purpose & the Why

03.

UX ARCHITECT

Solve & Define

04.

UX DESIGNER

Polish & Deliver 

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HI, I AM

Michael Tinglin

A PASSIONATE DESIGN LEADER & PRODUCT DESIGNER

I am passionate about crafting exceptional products and services, drawing on my background in Design and Social Sciences to deliver award-winning solutions for organizations and clients across diverse verticals and mediums.

 

Leading teams on both client and agency sides, I have successfully delivered high-ROI digital products and services using agile and lean UX methodologies. My pragmatic and adaptable approach prioritizes finding the right solution and achieving positive outcomes above all else. To learn more about my professional journey, please visit my full profile. 

 

Skills:

  • Design Leadership & Mentorship
  • Product Design
  • UX Strategy 
  • UX Architecture
  • UX Design
  • Design Thinking
  • Prototyping
  • Research
  • Marketing Design
  • Brand Management
  • Product Development
  • Budget Management
  • Analytics
  • Consulting
  • Video Production
  • Audio Engineering
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Design Methodology & Philosophy

My comprehensive design process incorporates agile and lean methodologies to establish design sprints with well-defined objectives and a consistent rhythm for my team. Throughout the process, we conduct periodic evaluations to confirm alignment with the agreed-upon vision and product strategy, ensuring seamless execution.

 

My UX process follows five essential steps: Discover, Define, Design, Deliver, and Test. It is crucial to accurately identify the problem at hand through qualitative research, quantitative data analysis, and consensus on the solution approach. This information informs the architecture and design stages, enabling us to execute the vision through lean, efficient design sprints. Finally, we test our designs to validate that we have accomplished the desired outcomes and effectively addressed the user’s needs.

Collaborating with my team, we establish design sprints with a set duration of either 2 or 4 weeks. These sprints may not encompass every aspect of the complete design process. Instead, the components included in a particular design sprint are determined by the sprint’s specific goals and objectives.

 

For instance, in extensive projects, UX research and discovery might occur concurrently or prior to a sprint that includes design thinking, solution development, architecture, or high-definition design creation. Alternatively, this could happen towards the end of the process, with a sprint dedicated to prototyping or delivering assets to development teams. Once a product is launched, we merge quantitative and qualitative data to evaluate our design and pinpoint areas for ongoing enhancement.

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CONFLUENCE CLOUD RATED #5 SPOT on G’s TOP 50 CLOUD SOFTWARE LIST FOR 2023 up from #18 in 2022
TEAM Recipient of Loyalty 360 award For best in class customer experience / 7-11
TEAM Recipient of BRonze CLIO Award for best theatrical partnership – POKEMON AR in 7-11 APP
TEAM FINALIST DIGIDAY AWARD FOR BEST MOBILE APP 7-11
TEAM Recipient of AUGGIE AWARD FOR BEST AR EXPERIENCE – DAK PRESCOTT in 7-11 APP
TEAM Recipient of MOBILE MARKETING AWARD FOR MOST eFFECTIVE AR MARKETING CAMPAIGN
Recipient of Web Marketing Association’s award for Outstanding Website UX/UI/IA for Atlanta CVB
RECIPIENT OF IAC AWARD FOR BEST TRAVEL WEBSITE UX/UI/IA FOR COLORADO SPRINGS CVB
RECIPIENT OF NEIMAN MARCUS STAR AWARD FOR UX/UI/IA DESIGN OF LASTCALL.COM
Recipient of Neiman Marcus Bravo Award for redesign of horchow.com
Recipient of Neiman Marcus STAR Award for redesign of NEIMANMARCUS.com
Recipient of RAMA Award for BEST ONLINE MARKETING CAMPAIGN – LAUNCH OF PRADA ONLINE
NOMINATED FOR NEIMAN MARCUS BEST AWARD FOR BEST EMPLOYEE COMPANY WIDE
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