Last Call Web: UX / UI / IA 

I designed the UX of the Last Call’s website with a focus on starting a new online brand and a new revenue stream for the Neiman Marcus Group. The aesthetic is more dynamic, fun and outgoing than the main Neiman Marcus website. Last Call is the Neiman Marcus discount division and so the focus of the UX / UI was on guiding the user through the quickest and easiest path through the transaction process.

I have designed UX / UI / IA for the following:

• Site Navigation
• Filtering and Sorting Navigation
• Thumbnail Pages
• Product Pages
• Shopping Cart Pages
• Drop Down Shopping Cart
• Account Pages