Michael Kors Web: UX / UI / IA / Interaction 

I redesigned the entire UX of the Michael Kors website with a focus on driving sales and highlighting the beautiful Michael Kors photography. Being a brand advocate for Michael Kors I embraced the clean and minimal aesthetic Michael Kors communicates through their apparel and accessory designs to the website, email promotions, and online ads. This approach proved to be very successful, doubling conversions and customer satisfaction. I created wireframes, screen flows, low/high res comps, prototypes and site maps. My role for Michael Kors went beyond the traditional UX role as I became a liaison between the Neiman Marcus Organization and the Michael Kors Marketing team.

I have designed UX / UI / IA for the following:

• Site Navigation
• Filtering and Sorting Navigation
• Home Page
• Silo Pages
• Category Pages
• Designer Boutique Pages
• Thumbnail Pages
• Product Pages
• Shopping Cart Pages
• Drop Down Shopping Cart
• Account Pages
• Wish List Pages
• Landing Pages for Marketing Campaigns
• Landing Pages for Video/Flash/Jquery
• Email Templates
• Online Ads (Animated and Static)