Neiman Marcus Mobile: UX / UI / IA 

I designed this app & personal portal for Neiman Marcus to achieve several things:

• To provide the user with a personal tailored shopping experience, beyond a wish list
• The ability to allow for personalized and global promotions
• The ability to upsell in a more targeted and effective manner, by using information based on true user preferences and surfing habits
• The ability to guide the user to editorial sections of the site by bringing pertinent information to the users personalized portal
• Allow the user to share their preferences and favorite products via social networks, email and wish list functionality
• Ability to use the personalized shopping portal from Mobile phone and Tablet devices