Design Methodology & Philosophy
My comprehensive design process incorporates agile and lean methodologies to establish design sprints with well-defined objectives and a consistent rhythm for my team. Throughout the process, we conduct periodic evaluations to confirm alignment with the agreed-upon vision and product strategy, ensuring seamless execution.
My UX process follows five essential steps: Discover, Define, Design, Deliver, and Test. It is crucial to accurately identify the problem at hand through qualitative research, quantitative data analysis, and consensus on the solution approach. This information informs the architecture and design stages, enabling us to execute the vision through lean, efficient design sprints. Finally, we test our designs to validate that we have accomplished the desired outcomes and effectively addressed the user’s needs.
Collaborating with my team, we establish design sprints with a set duration of either 2 or 4 weeks. These sprints may not encompass every aspect of the complete design process. Instead, the components included in a particular design sprint are determined by the sprint’s specific goals and objectives.
For instance, in extensive projects, UX research and discovery might occur concurrently or prior to a sprint that includes design thinking, solution development, architecture, or high-definition design creation. Alternatively, this could happen towards the end of the process, with a sprint dedicated to prototyping or delivering assets to development teams. Once a product is launched, we merge quantitative and qualitative data to evaluate our design and pinpoint areas for ongoing enhancement.